Mohamed El Assal

Biography

Mohamed El Assal (MBA) is a multifaceted professional specializing in marketing, partnership development, and fintech innovation. Based in Egypt and educated at Cairo University, he currently leads marketing strategy at AMAN Holding, where he orchestrates high-impact consumer finance solutions, including BNPL (Buy‑Now‑Pay‑Later) services and large-scale branch activations across Egypt. He’s also the face behind the YouTube channel Mohamed El Assal, where he shares industry insights spanning marketing, banking, and tech trends. As an MBA candidate, he actively explores the intersection of AI and marketing, applying emerging technologies to drive client acquisition and brand positioning. His career combines creative and analytical strengths—from leading roadshows in Zagazig and New Cairo to spearheading brand awareness campaigns collaboratively with Samsung Egypt, to impactful CSR initiatives like donating with Al Joud Foundation. His previous roles at PepsiCo reflect his excellence in HR operations, rewards & payroll, recognized through internal awards underlining his leadership and ownership.